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Unveiling the Thriving E-commerce Landscape in Canada: A 2024 Overview

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In the dynamic realm of e-commerce, Canada stands out as a vibrant marketplace shaped by tech-savvy consumers, extensive digital adoption, and a multicultural landscape. As of 2024, exploring the e-commerce statistics reveals a tapestry of platforms driving Canadian businesses towards success. In this blog, we delve into the e-commerce platforms that Canadians are embracing, unraveling the key statistics and insights for 2024.

The Significance of E-commerce Platforms in Canada:

E-commerce platforms play a pivotal role in Canada’s digital landscape, driven by the tech-savvy population and high internet and smartphone usage. These platforms not only facilitate seamless product distribution, overcoming geographical challenges, but also cater to the diverse preferences, languages, and cultural nuances of the multicultural Canadian society. Moreover, the environmental benefits, potential for innovation, and adaptability make e-commerce platforms crucial in achieving sustainability goals and staying competitive in the ever-evolving market.

Shopify: Canada’s E-commerce Powerhouse

Shopify, founded in 2006 in Ottawa, has emerged as the frontrunner in the Canadian e-commerce scene. With a user-friendly interface and a suite of features catering to businesses of all sizes, Shopify powers over 1.7 million businesses worldwide. In Canada, 89,252 stores leverage Shopify, enjoying growth through modern e-commerce shipping solutions.

Pros of Shopify:

  • Easy setup and management without extensive technical expertise.
  • Responsive themes for optimal display across devices.
  • Personalization tools and integrations for marketing, analytics, and more.
  • Hosting, security, and compliance handled by Shopify.
  • Support for multiple payment methods, including Canadian options.
  • Built-in SEO features for improved visibility in search engines.

Cons of Shopify:

  • Recurring subscription costs and transaction fees may impact budgets.
  • Advanced customization may require coding knowledge or developer assistance.
  • Challenges in migrating from Shopify due to its patented structure.

Shopify Pricing (CAD):

  • Basic: $51/mo
  • Plus: $132/mo
  • Advanced: $517/mo

WooCommerce: Empowering WordPress Users

WooCommerce, a WordPress plugin launched in 2011, has gained popularity in Canada for its easy integration, customization options, and user-friendly interface. With 88,076 stores using WooCommerce, it stands as a cost-effective solution ideal for entrepreneurs on a budget.

Pros of WooCommerce:

  • Seamless integration with WordPress for a combined content and commerce approach.
  • Cost-effective open-source solution suitable for small online stores.
  • Compatibility with content-driven strategies like blogging.
  • Selling features catering to diverse business models.
  • Detailed sales reports and customer data for informed decision-making.

Cons of WooCommerce:

  • Technical knowledge may be required for setup and customization.
  • Management of updates, security, and backups is necessary.
  • Higher-quality web hosting may be needed for resource-intensive nature.

WooCommerce Pricing (USD):

  • Hosting Costs: $120/year on average
  • Domain Registration: $15 on average
  • Website Theme: $0 – $100/year
  • Shipping Extension: Free to $99
  • Payment Gateways: Variable
  • Communications: $0 – $348/year
  • SEO: $0 – $79/year
  • Security: $0 – $300/year
  • SSL Certificate: Usually free, up to $65/year

Magento: Reliability, Scalability, and Customization

Magento, serving companies of all sizes, boasts reliability, scalability, and customization capabilities. While its user base in Canada is smaller (2,422 users), Magento’s advanced features align with the intricate needs of the Canadian market.

Pros of Magento:

  • Extensive customization options for tailored online stores.
  • Advanced marketing features, multichannel selling, and inventory management.
  • Bilingual interfaces supporting English and French-speaking customers.
  • Suitable for businesses targeting various areas and provinces.
  • Solid architecture and flexible infrastructure for scalability.

Cons of Magento:

  • Requires technical knowledge due to complexity.
  • Licensing and hosting costs can be higher.
  • Steeper learning curve for beginners.

Magento Pricing (USD):

  • Magento Open Source: Free
  • Magento Commerce: Starting at $22,000/year
  • Magento Commerce Cloud: Starting at $40,000/year

BigCommerce: Versatility for Canadian Businesses

BigCommerce emerges as a compelling option for Canadian businesses seeking a versatile e-commerce platform. With 1,333 stores in Canada, BigCommerce offers a user-friendly setup, mobile optimization, scalability, and marketing tools.

Pros of BigCommerce:

  • User-friendly interface for easy setup and management.
  • Responsive themes and mobile app for a smooth shopping experience.
  • Comprehensive features for distinctive branding and customizable templates.
  • Built-in SEO features for increased visibility.
  • Support for multiple currencies, facilitating international sales.

Cons of BigCommerce:

  • Higher pricing compared to other platforms.
  • Advanced functionalities may depend on third-party apps.
  • Full bilingual support may require additional plugins or workarounds.
  • Specific payment gateways may impose transaction fees.

BigCommerce Pricing (USD):

  • Standard: $29/mo
  • Plus: $79/mo
  • Pro: $299/mo
  • Enterprise: Contact customer support

Niche and Emerging Platforms:

While established platforms dominate, niche and emerging e-commerce website builders also play a vital role in Canada’s digital market.

Squarespace: Aesthetic Appeal and Functionality

Squarespace, prominent in Canada’s digital landscape, offers an intuitive platform for businesses and individuals to establish compelling online presences. With about 174,340 users in Canada, Squarespace is known for its visually appealing templates catering to diverse industries.

Pros of Squarespace:

  • Aesthetic templates aligning well with Canada’s diverse industries.
  • Multilingual features for English and French-speaking audiences.
  • Integrated blogging tools for content marketing strategies.
  • Easy customization without extensive coding.
  • Hosting and security features for a reliable online store environment.

Cons of Squarespace:

  • Limited scalability for larger enterprises.
  • Scalability for larger enterprises may be limited.
  • Challenges with website transfer if outgrowing the platform.

Squarespace Pricing (USD):

  • Personal: $16/mo
  • Business: $23/mo
  • Commerce Basic: $27/mo
  • Commerce Advanced: $49/mo

Wix: User-Friendly Interface and Affordability

Wix’s popularity among Canadian e-commerce brands has increased due to its user-friendly interface, customization options, and affordability. With around 152,000 users in Canada, Wix caters to startups and small businesses.

Pros of Wix:

  • Responsive templates for optimal viewing experiences.
  • App Market with various plugins and extensions.
  • Cost-effective solutions, especially for startups.
  • Multilingual support aligning with Canada’s bilingual context.

Cons of Wix:

  • Limited scalability for larger brands with complex needs.
  • Restrictions on versatility, especially in modifying templates.
  • Challenges when outgrowing the platform.

Wix Pricing (USD):

  • Free to VIP plans ranging from $0/mo to $500/mo

PrestaShop: Cost-Effective for SMEs

PrestaShop, an open-source platform founded in France in 2007, offers cost-effective solutions and customizable themes for small to medium-sized Canadian businesses. With 928 users in Canada, PrestaShop caters to budget-conscious SMEs.

Pros of PrestaShop:

  • Easy installation and budget-friendly.
  • Convenient and simple design.
  • Easy customization and personalization.
  • Secure and reliable payment methods.

Cons of PrestaShop:

  • Limited scalability.
  • Less appealing designs compared to other platforms.
  • Lack of expert support.

PrestaShop Pricing:

  • Open-source, no maintenance costs.


In the diverse landscape of Canadian e-commerce, Shopify and WooCommerce dominate the scene, while other platforms like Magento, BigCommerce, Squarespace, Wix, and PrestaShop cater to unique business needs. Whether a startup on a budget or an established enterprise seeking scalability, the array of e-commerce platforms in Canada provides options for businesses of all sizes. As we navigate through 2024, the continued evolution of these platforms will shape the future of Canadian e-commerce, fostering innovation and growth in this dynamic digital market.

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